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Own your audience. Not the algorithm.

Publish newsletters from the same dashboard as your store, and collect subscribers through your store, SmartLink, and course enrollments.

Subscriber managementAI content suggestionsOpen and click tracking
A writer developing an idea in a notebook beside pencils and ink.
Field Notes · Issue 03Illustrative example
A better brief is a better beginning.

One design idea. One practical exercise.

Monthly newsletter

Publish to every inbox.

Publish a newsletter from the same dashboard as your store, with unsubscribe handling built into every issue.

Field NotesIllustrative example
Issue 03 · From Avery at Form & Field

A better brief
is a better beginning.

Before you open your design file, ask one question: what should this project help someone do?

Start there. Then choose the material that helps the project do that job.


Form & Field · Fictional studio · Unsubscribe

Grow the list.

Collect subscribers through your store, SmartLink, and course enrollments, so your list grows from every place you sell.

  • STORE PAGE — Subscribers opt in at checkout and on your profile.
  • SMART LINK — One link in bio collects emails.
  • COURSE ENROLLMENT — Every enrollment joins your list.

Subscriber management, list segmentation, open and click tracking, and unsubscribe handling are built into the newsletter tools.

See subscriber and contact tools
A clear invitationIllustrative example

A little direction.
Once a month.

Field Notes brings one practical design idea and one exercise to your inbox.

Your email addressSubscribe

Illustrative newsletter invitation and subscription promise.

Write with AI help.

Get AI content suggestions for your next issue's angle, then edit every line in your own voice before you publish.

Your starting noteIllustrative example
Write something about better brand briefs.

A clear topic gives you a starting point. A specific task gives the issue its purpose.

See who reads.

Track opens and clicks on every issue, so you know which topics your subscribers make time for.

Fictional issue names and engagement data. Use open and click signals to learn what interests your subscribers.

Get to know your audience
What did readers explore?Illustrative example
82Recorded opens
27Recorded clicks
03Field Notes issue

Issue 01Finding direction
Issue 02Choosing type
Issue 03Better briefs

Make room for a regular newsletter.

How is a newsletter different from a campaign?

A campaign often centers on a particular offer or announcement. A newsletter gives you a recurring way to share ideas, resources, and updates. Store supports both.

Where can I collect subscribers?

The newsletter tools support collection through your store page, SmartLink, and course enrollment flows. Make your subscription invitation clear about the email people should expect.

Are newsletters included in my plan?

Newsletter sending uses your Store marketing email quota: 10,000 emails per month on Pro or 100,000 on Max.

Can readers unsubscribe?

Yes. Unsubscribe handling is built in.